If you post images on your Facebook business page (#7), upwards of 64% of potential prospects may contact your business directly with Facebook Messenger. I recommend circling dates on your calendar for the year, giving yourself actual deadlines to order your jewelry store marketing postcards by so you don’t forget — or market too late. Social media is also a good channel of digital marketing for jewelers. Photos that clearly SHOW the quality and beauty of your jewelry will make your jewelry store marketing much more effective because prospects will instantly be able to SEE that you have something worth buying. What type of jewelry do your customers want? Just reward your current customers who give you referrals…. Very Useful Information. A vital promotional item you should ALWAYS have on hand. Thank you so much, Jafar! Thanks, James! use them on the pages of your website — your homepage, your About Us page, etc. You don’t want to spend your precious marketing dollars on promoting to EVERYONE. What other businesses have customers who may want to buy from you? If your brand does not have a social media presence, make it a priority to set up accounts on Facebook, Instagram, and Twitter. Following are the various ideas that you can use when it comes to social media marketing: 1) Do Local Search Marketing to find Right Audiences Reaching the right customers at the right time is one of those social media marketing ideas that every business uses. Remember to include lots of images in your newsletters! Things changing constantly can make it difficult to craft a cohesive social media marketing strategy for your business. Here are a couple places to get unique business cards you can customize with your logo: And when you give out your business cards to anyone you meet —. Get 10% off your next jewelry piece for any referral who buys from us!”. Add call extensions to your ads (either your phone number or a “click to call” button for mobile ads), and the people who are ready to call can do so without you being charged for the click! Maybe you’re having a storewide sale, or maybe Valentine’s Day is coming up, either way including a special offer isn’t optional for your jewelry store marketing to work —. Your photos can be used everywhere you market such as: It’s easier than EVER to get gorgeous photos in the event you can’t hire a professional product photographer. Get LOTS of 4- and 5-star reviews of your jeweler store online! Loan Out Your Pieces of Jewelry So beware of any company that claims to guarantee to get your website to #1 on Google in a short amount of time. For even more jewelry store marketing ideas, check out these postcards that work! Your name and email are required to post. Which products you sell (and services you provide), That they have GORGEOUS products for sale, How to contact them (just click “Contact” on the right! It’s all about getting your name (and logo from #1) out there! Register for a FREE Google My Business account. Call or text to reach a Marketing Consultant: View The Better Business Bureau website (open in new window), View WebMaster Award Program website (open in new window), View Creativity International Awards website (open in new window), View Association of Marketing and Communication Professionals website (open in new window), View Inc 500 Award Winner website (open in new window), View American Business Awards website (open in new window), View The Tampa Bay Business Journal Fast 50 Award website (open in new window), View World Wide Web Awards website (open in new window), View Women's Business Enterprise National Council Certification website (open in new window), View Tampa Bay Top Workplaces website (open in new window), The Jewelry Marketing Guide: 26 Marketing Ideas to Increase New Customers AND Sales Year-Round, they ended up generating $22,000 in sales, 381% return on investment and changes your bottom line. So if your prospects enter “[Your City] Jewelers” (aka Cleveland Jewelers) into Google, your website will rank higher in Google to the degree that your website pages have the keywords “Cleveland Jewelers” in them (as well as other factors that are more complicated that we won’t get into detail on here). It’s like Google has trained us to recognize that stars = ratings, and the more, the better! Social media has continued to become popular in the field of business based on different applications and benefits to the business. To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find business just like yours. Social media is an amazing way to connect with your target audience and share content about your business and the wider jewellery industry. 2. Many business pages’ organic reach (that’s how many people you can reach for free) have declined sharply. If you don’t respond quickly to phone calls, emails, and inquiries that come in from your website, you’re leaving money on the table. Aug 31, 2020 - Explore Think Orange's board "Jewelry - Marketing", followed by 4801 people on Pinterest. You can also add this to the bottom of your email newsletter (#22)! Thanks for sharing the information. Depending on the magazine, some will let you write your article for free as it contributes interesting content to their readership. Make sure your business’s contact information is correct on these websites too: Plus, Google Maps results show up even BEFORE organic results…. Customizing your website and content could be an excellent start for your business. Factually, it’s a MAJOR part of your overall jewelry marketing strategy. It’s probably worth it to hire a PPC professional to do it for you. Want 20% OFF your next gold necklace? Take advantage of social media platforms like Facebook, Twitter, Pinterest, and Instagram to promote, educate, and engage your followers. Send gentle email reminders that you’d appreciate a review! This coordination of mailing direct mail plus simultaneously showing matching Facebook ads gives your prospects the perception that your jewelry marketing is almost everywhere. What do I post on social media? ), Any specials you have running (like anniversary sales). When a prospect calls in, you can ask what jewelry store marketing they saw. You can use PostcardMania’s PPC management services here. When a prospect calls your business, you don’t want to waste the call. Thank you for your comment, Soraya! Social media presence will make your prospects better acquainted with your brand when they see your presence on multiple social networks. One of the most important elements of your jewelry store marketing is to WHOM you advertise…. Thanks for your comment. Search engines work by finding websites which match the keywords your prospects search with. Here are some tips for jewelry marketing photography: But if you have a bit of budget to spend on a product photographer (to save yourself time), you can find one on Photosesh or Smartshoot where you can find someone local and see reviews and samples of their work. Another way to keep your customers thinking about your jewelry store is by sending them postcards (#6), which you can have personalized so they see their name directly on your jewelry marketing as soon as they grab their mail! You don’t have to PAY to generate them as new fresh leads. Pixlee’s mission is to enable brands to celebrate and market with the voice of their own customers. SEO is a continual process since Google and its algorithms (formulas) change all the time. 5. 95% of your prospects will visit your website BEFORE making any decision to buy from you (or not). Think a blog is optional in terms of your jewelry advertisement ideas? When it comes to brand message, people trust their friends more than your marketing team. Make a list of these keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) The pros of social media marketing for fashion brands is that fashion is a highly visual industry. You PAY for each click (hence the name PAY-PER-CLICK). And while we’re on the subject of marketing jewelry online…. 1. They leave your website and go on with their lives… meaning, they may find a competitor of yours and shop from them! Glad you enjoyed the post! When you’re done helping a customer purchase a beautiful ring, necklace, or bracelet, tell them you’d appreciate a review online if they’ve enjoyed your store and their experience. Simply copy / paste these hashtags and get more likes and sales! Thanks for reading. Social Media marketing strategies to turn the potential buyers ... Instagram or Pinterest. So your website must immediately communicate the following: There’s NO doubt when you visit this website: It’s hard to forget a gold-lined wolf — which is exactly what you want your logo (brand) to be: This website would be even better if there was a special offer visible (remember #3), and if they had a fill-in form so prospects could easily (quickly) contact them — here’s why that’s important: You’ve gone to the trouble and expense to generate interest with your jewelry marketing postcards or online ads (I discuss these in #13 and #16), but again, the MAJORITY (about 95%) of those people are headed straight for your website. This information gets pulled from data YOU enter in your free Google My Business account. And other local ones specific to your city! So, to help you in brainstorming some social media marketing strategies that will help expand your brand awareness and reach, here are 21 out-of-the-box social media marketing ideas. Furthermore, consumers are purchasing year-round and often for themselves instead of others. Facebook, Instagram, and Pinterest are the best channels for sharing beautiful imagery … It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business. It helps you look like a professional trustworthy business, eBay, Amazon, and Etsy (if those make sense for your store). Start a compliment train. Hi, Joy GendusaThank you so much for sharing this ideas.You are providing very useful information.It’s help me to grow my business.Keep Sharing…. FREE report: 128 PROVEN special offers to steal for your next jewelry marketing campaign. When you’re ready to promote your jewelry business, give us a call at 800-628-1804 for a free consultation! Reward these loyal customers with discounts, gifts with purchase, exclusive offerings, and private sales to keep them posting. Highlight customer stories to strengthen your brand story. Thank you so much.https://www.wishfresh.com/. 26 jewelry marketing ideas to use to grow your jewelry business. Above are the TOP results for Cleveland jewelers when I googled for that exact search term. So check in to your social media a couple times a day to ensure you’re not missing any comments, messages, or prospects mentioning your business (@yourbusinessname) and how much they love your products! The last thing you need is a disgruntled former customer bad-mouthing your business. The jewelers you see above have websites that are built to be found by Google, and that’s SEO in action! Ready to start your jewelry marketing campaign? Marketing for Plastic surgeons by using social media channels like Instagram & Facebook increase branding by 33% in 60 days. Having an attractive logo professionally designed for your jewelry marketing works for 2 reasons: Put yourself in your prospect’s shoes for a moment…. Because your jewelry store marketing factually tells your customers how much you care to get their business! Have no fear - I've put together 50 amazing social media marketing ideas, strategies & tips to help you put together a successful social media marketing plan. Sponsor the event, or get a booth where you can show off your wares and meet people face-to-face (and remember to wear your jewelry!). You can even donate a jewelry piece (maybe a lovely one that’s been hard to sell from your store’s inventory) for a charity auction in exchange for being featured in the organization’s newsletter and promotions. Again, make sure you keep ALL of your contact information updated in your Google My Business account since inaccurate information about your jewelry store will actually PREVENT Google from bringing up your business in searches. I’m glad you found it helpful! Thanks a lot. You need to respond to them BEFORE your competition does…. When customers post and share authentic photos of your products with their social followings; they are essentially recommending your products to their peers. Whether you specialize in engagement rings, selling or buying gold, or watch repair services, your website MUST be equipped with a lead capture form to get more leads from your website. We use this in our Everywhere Small Business program so that business owners can not only hear how their prospect calls are handled…. Here are some tips on what to post on social media: Make sure your phone number, store address, and website are all listed on your Facebook business page so it’s easy for prospects to contact you! Don’t assume your customers know you’re wanting to grow your business with new customers. Sitemap, Content Director @ David Perry & Associates. Here are some tips on what to post on social media: Close-up photos of your jewelry (remember #1) Pictures of your shop; Photos of your team (even if that’s just you!) According to a report by Nielsen, 92% of consumers trust referrals from people they know. Get creative and create a special offer you can use to drive in new prospects (and customers) to buy from you. When customers see your brand engaging with real people, it helps to validate your social presence and humanize your brand. They will know how to use each of the different Facebook ads to grow their network and how to write engaging content to keep their audience’s attention. Plus, people are more likely to click on a business’s website when its Google reviews are positive, meaning those golden star ratings you see! For marketing jewelry online, you can run ads (more on those options later) at the same time you mail your postcards to get your marketing seen in multiple places which means: Your prospects see your jewelry marketing over and over again and remember YOU when they go shopping. See how the first organic listing for a jeweler (in the above search example) comes AFTER those Google Maps results. The interesting thing here is that there’s really an endless amount of ideas for you to use when it comes to posting on social media. So here’s 21 ideas for social media content to help you shake things up. Build a social media presence to drive awareness, loyalty, and sales. Even if you’re not an online retailer, getting in front of buyers with engaging and shareable social media will give your small business the best chance of capitalising on seasonal spending. Generated $8,000 in revenue from a $905 postcard campaign! From jewelry store marketing to marketing jewelry online, there’s NO end to the list of fancy marketing strategies available today…. Managing a PPC campaign can feel like a full-time job — but as a jewelry business owner, you already have one (or 5)! Which will make them feel valued and save YOU extra jewelry marketing dollars! If you haven’t already designed your social media marketing plans for Christmas and are on a hunt for simple and easy ideas for your brand, then you’re reading the right thing. Imagine you’re wanting to purchase an engagement ring for your fiancé. Here’s their postcard so you see their special offer circled: Notice that HUGE image of that ring (and how it takes up almost the entire postcard)! Google Analytics — a free tool from Google — that tracks the following: FREE report: Easily set up Google Analytics on your website for website tracking. So here are some special offers you can use: Your special offer can be the difference between a postcard campaign that gives you just a few leads versus one that generates a whopping 381% return on investment and changes your bottom line! That means you have to pay up for an ad, like this: I recommend running Facebook ads at the same time you’re mailing your jewelry postcards. When it comes to jewelry businesses, the social media websites that you should choose to focus on are those that emphasize imagery and visuals are going to give you the most traffic and success. Another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps which is especially crucial for local jewelry store marketing. And neither will your BEST sales person. Instead of you remembering to manually email prospects on a set schedule, have your email marketing system do it for you. Make Your Social Media Profile Attractive The ultimate measurement of your jewelry store direct mail marketing — meaning your postcards — is how much SALES it generates your store. But you can’t deny that an extra several thousands of dollars added to your bottom line is NOT worth ignoring! After just ONE mailing of 6,000 postcards, here’s what happened: Their postcard campaign generated thousands of dollars in revenue for their jewelry store, but if you would’ve judged their marketing campaign by response rate alone, you may have shrugged at 4.5 or 15% response rates…. Your Google listing can (and should) show pictures of your best inventory plus all information googlers want to see right off the bat. By remaining active on social media and celebrating your customers, even small retailers can compete against the bigger online players. And an aesthetic logo doesn’t only communicate that your jewelry store is credible…, You can use that logo on your business cards —. One young lady made $100,000 selling jewelry online, so it’s proof if you take the time to learn Etsy, it’ll be yet another place to sell your jewelry and reach even more prospects. You can also feature your special offer ON your lead capture form to entice prospects to give you their contact information —. The number one question people ask when it comes to social media marketing. Take this case study of one of our clients as an example: William Effler Jewelers in Cincinnati, OH ran a postcard campaign promoting a 25-50%-off special offer that brought in an extra $25,000 in sales for their store’s 93rd anniversary sale. Plus, its benefits extend far beyond increasing sales. If you have some extra budget, you could also run a paid ad with them, but magazine advertising can get expensive fast, which is why we recommend direct mail + online ads first. Thank you for reading! This is a very comprehensive guide and should help the jewellery industry. Now that you have a basic understand of how content marketing works, let’s talk about why you, as a jeweler, might want to use this strategy as part of your overall marketing plan.These three reasons will hopefully convince you to give content marketing a try sometime soon! That’s why getting reviews (#15) and making sure your website is set up to capture leads is 100% worth your time (and it’s less complicated too.). Facebook marketing is very popular, and for good reason —. After all, if you don’t give your prospects a REASON (like a good deal) to come into YOUR store, why would they? It’s easy to be present on many social media channels, for example, Instagram or Pinterest. Leverage your online brand advocates instead of relying on traditional word-of-mouth marketing. Especially when you have an enticing special offer that can’t be passed up. Do you mostly sell engagement rings? Can see your presence on multiple social media content becomes the voice of their main jewelry tool. Channels like Instagram & Facebook increase branding by 33 % more sales you need HIGH QUALITY photos to capture intricate... Time to respond to them and gems all products Manufactured in our everywhere small program. Strategies to turn the potential buyers... 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